
Digital transformation is inevitable for business survival these days. Companies that want to remain relevant and keep delivering value to their customers must adopt modern technologies and move towards innovation. Yet, the process of becoming a digital enterprise cannot be completed overnight. It requires a holistic approach and the total involvement of all stakeholders, including the company’s employees.
This article will cover the key aspects you should consider before initiating digital transformation in an enterprise. We’ll also outline the main benefits your business can get if it chooses to use the new opportunities opened up by digitalization.
In general, enterprise digital transformation refers to the implementation of technologies into all or at least most areas of business. In practice, this process is often associated with the necessity to rethink the way a company operates and interacts with its customers. Naturally, most digitalization initiatives are resource-intensive and time-consuming. But if everything is done right, these investments always pay off.
Depending on the organization’s goals and requirements, enterprise digital transformation can take numerous different forms. For instance, some companies may only need to update their existing IT infrastructure (software and hardware), while others have to build a completely new business model. Yet, the most common format is digital optimization. Businesses that choose this path strive to increase the efficiency of processes and operations with the help of new technologies.
Ideal digital transformation for an enterprise should begin with developing a comprehensive strategy. This document will create a foundation for future changes and help your team get back on track if it loses the focus at some point. Sharing an enterprise digital strategy among the company’s departments will also allow you to ensure that all parties involved have a single vision of the organization’s key technology objectives. As a result, it’ll be easier to introduce new software solutions in long-standing business processes when it comes to execution.
The content of an enterprise digital strategy usually depends on many factors, such as the size of a business, the industry in which it operates, the current IT eco-system, etc. But here are the crucial elements that must be included in it in most cases:
Besides, an enterprise digital strategy can cover other issues important for a specific company, for example, customer experience, sales, and efficiency indicators.
Once a strategy of digital transformation for enterprise is ready, it’s time to create a roadmap. Simply put, it’s a step-by-step plan of future changes that establishes key milestones for the entire process. The number of stages in a digital transformation roadmap can vary based on the organization’s expected results, available resources, and current demands. But the core phases are typical for most digital transformation processes. They include:
If you have a well-thought strategy, this stage of an enterprise digital transformation roadmap won’t be a problem for you. Like with the strategy, you’ll have to define clear targets for a company. The main difference is that, in a roadmap, you should dive into greater detail and determine the practical side of the process as well. In particular, you need to estimate the required budget and ensure that the company’s senior executives support suggested digital initiatives.
At the execution stage, a company implements all changes required for enterprise digital transformation. For instance, it can be the development of custom software solutions or mobile apps, integration of third-party digital products, purchase of new hardware, migration to the cloud, etc. Since this phase is rather complex and covers a lot of activities, it’s often split into multiple sub-phases or projects. Each project has its own internal steps and milestones.
Enterprise digital transformation isn’t something you do once and for all. To meet customer demands, businesses should continuously evolve, and their IT infrastructures have to scale up as well. This enterprise digital transformation stage covers such tasks as upgrading IT systems, adding new features, empowering solutions with disrupting technologies like AI and blockchain, etc. It can also include non-technical aspects like training for employees and changing corporate policies. A company that focuses on constant improvements can achieve higher goals and outperform its competitors.
If your business belongs to large organizations with a variety of interconnected operations, it makes sense to divide a general roadmap into smaller plans. For instance, you can track progress separately for the changes in customer experience, organizational efficiency, IT infrastructure, and so on.
For today’s businesses, enterprise digital transformation is no longer a nice-to-have initiative; it’s a necessity. Organizations that don’t take a digital-first approach and ignore innovation have rather low chances to stay afloat and keep their customers, not to mention attracting new ones. But potential benefits of enterprise digital transformation go far beyond the mere maintenance of existence. Here is what you can get if you decide to make your business technology-driven.
The implementation of new digital solutions into the company’s traditional processes always leads to the minimization of manual work and acceleration of task performance. By streamlining core workflows, your businesses will be able to achieve more results in a shorter period. It means faster growth, wider market reach, and more effective resource management.
Automation of business operations allows companies to gather more data about customers, workflows, and service delivery. If it’s processed and analyzed properly, you can get a lot of valuable insights into the market and customer expectations that will help your company optimize its efforts and strategy. Besides, the quality data will assist the organization’s senior management in making informed decisions.
Enterprise digital transformation takes customer experience to a new level. By leveraging the benefits of new technologies, companies can deliver better services and achieve higher customer satisfaction. Such innovations as instant transactions, high-level customer service, personalization, AI-powered chatbots, VR, and AR apps will definitely make your business stand out even in a highly competitive environment.
The main goal of any business is to make money. That’s why increased revenue is one of the most important benefits of enterprise digital transformation. If your company works more efficiently and better meets customer needs, it’ll naturally get higher profits. In addition, enterprise digital transformation will help your business enter new markets and open up new revenue streams.
When processes are automated, a company has lower labor costs and spends less on the maintenance of business activity. In addition, more accurate targeting of products enabled by enterprise digital transformation allows organizations to allocate marketing budget better and get higher ROI.
When initiating enterprise digital transformation, the most important thing is to explore your company’s needs and study the target market. However, you should also keep track of the general digitalization trends not to miss the opportunities you might not have thought about. Below, we collected the most popular trends you may want to consider for your business:
Besides the trends mentioned above, you should also research what’s going on in your business area. Every industry has its specifics, so it’s essential to factor them in, too.
Although most people understand how advantageous enterprise digital transformation is for a business, a lot of them hesitate to start the process because it seems quite a challenge. That’s why we decided to show you a few success stories that will inspire you for innovation.
Nike is a popular brand of sportswear and athletic shoes. Last year, it decided to make a greater focus on technologies and optimize its core operations, including supply chain and communication with a target audience. In December 2019, the company reported a 10 percent increase in revenue that happened due to digital transformation. A few months later, Nike was forced to close nearly 90 percent of its brick-and-mortar stores because of the COVID-19 pandemic. Yet, the company’s digital sales literally skyrocketed, reaching 1 million U.S. dollars only in EMEA and China. So, investments in digitalization have helped businesses to survive through tough times.
Honeywell is a multinational company operating in the industrial technologies market. To improve service delivery quality and better leverage the data, it implemented a number of software solutions and upgraded the physical IT infrastructure. In particular, the company introduced smart devices, streamlined its internal processes, and used modern technologies to get the most out of the data it collects. As a result, Honeywell’s stock price grew by 83 percent in three years.
Best Buy is a multinational retailer that sells consumer electronics. In 2012, it experienced a major crisis because online e-commerce platforms like Amazon started to attract more and more customers. To survive against new competitors, Best Buy decided to completely rethink its way of selling things and kicked off enterprise digital transformation. Today, the company actively uses data to personalize recommendations for customers, has a price matching program, and utilizes technologies to improve the delivery time. Over the last three years, Best Buy’s revenue has been steadily growing, hitting 43 billion U.S. dollars in 2019.
Enterprise digital transformation isn’t just a buzzword. A modern business cannot meet market demands and thrive without going digital. Ideally, the digitalization process should start from building a digital transformation strategy and roadmap. These documents will help you stay on track and achieve the original business objectives. The standard enterprise digital transformation includes three main stages: defying a value, execution, and scaling up. It’s crucial to keep track of the current trends during each of them to seize all possible opportunities offered by new technologies.
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