Since the modern world is becoming increasingly digital, healthcare organizations can't continue their mission without convenient websites. Such portals are crucial in hospitals' marketing and are the primary source for communicating medical information.

In the physical world, patients pay attention to hospitals' signs and innovative architecture. At the same time, healthcare website designs become tools that help doctor's offices and other organizations stand out and compete in the digital era.

Today, we prepared a list of the top 15 beautiful and user-friendly medical platforms to help you get healthcare website design inspiration. You will also learn about best practices and essential website features.

If you want to get winning web design for doctors and clinics to overcome competitors, you should choose a reliable and skilled provider. Exoft is a software house with vast experience in custom healthcare software development. We have created websites for medical clinics, labs, nursing homes, and others. Keep reading to explore our case studies in developing healthcare websites.

Types of Healthcare Websites You Can Design

Medical websites can be divided into several main groups. Let's learn about them and see the examples of such great healthcare websites.

Medical websites

1. Primary Healthcare Websites

These websites offer primary healthcare assistance, like finding a family doctor or scheduling appointments. They focus on organizing and booking services and providing general details and ratings.

2. Secondary Healthcare Type

They often are affiliated with clinics offering ambulatory treatment and emergency care. Such medical practice website design aims to convey the clinic's brand identity and values while providing essential information.

3. Tertiary Healthcare Type

The third type represents specialized clinics for reproductive medicine, mental health, cancer management, and more. See below web design examples for the healthcare industry of this type.

Features That Will Make Your Medical Website Better

It's up to you what kind of web design your clinic or medical service will have. However, a few features are indispensable for a well-functioning platform to provide a great user experience. Find a few of them below.

Adaptive Web Design

Don’t focus just on the website's desktop version. 95.3% of Internet users access the network using mobile phones, and 25.7% use tablets. The adaptive medical website design eliminates the need to develop other versions separately and guarantees users an excellent experience and content interaction.

High-quality Visuals

Unclear or fuzzy visuals can create the perception that your medical services are of lower quality as well. So, avoid using such images, even if they are free. High-quality, licensed photos ensure your medical clinic website looks appealing on any device, from a smartphone to a huge plasma display.

Calls-to-action

Prominent calls-to-action on healthcare websites guide visitors to make appointments, contact support for details, find hospital locations, and so on. Such buttons can also additionally encourage potential clients to use the clinic's services.

System Integration

Seamless integration with healthcare systems provides a smoother experience for users, such as online appointment booking and access to medical records. To ensure that everything will sync efficiently and securely, contact experts with vast experience in EMR software development .

Displaying Contacts

When designing a medical website, put phone numbers, emails, location, and social media in a visible place. This way, visitors can easily reach out with inquiries or concerns.

Compliance with Medical Regulations

Indeed, not every medical website must comply with medical laws, for example, HIPAA (USA). If your site is only a source of information, you don't have to worry about it. However, websites that gather patients' personal data must follow all medical regulations to ensure the privacy and security of information.

Blog and News

The best healthcare websites often provide a wide range of valuable and professional information on various health topics. Articles, surveys, and statistics help visitors to find answers to their questions and learn about different medical conditions in understandable language.

Best Practices for Designing a Healthcare Website

What do the best healthcare website designs look like? We have prepared a list of rules on which you should base your medical platform design and development.

1. Go for a simple web design

Medical platforms aim to inform and assist clients. Thus, a complex healthcare website design with many blocks, buttons, and interactive elements is more likely to confuse visitors, while a simple interface will help them navigate quickly.

2. Choose a suitable CMS

Healthcare website designs often require adding specific functions, such as doctor's appointments or integration with insurance services. Ensure that the chosen platform provides such features or opt for developing a custom healthcare CRM .

3. Benefit from the color psychology

Each color influences a person's emotions and moods specifically, so take advantage of this in your design. For example, green stands for health, blue is calming, and white signifies sterility, making them excellent options for a general color palette. Red instantly draws attention, so it is often used for important buttons.

4. Focus on valuable content

High-quality content increases the effectiveness of your site, builds trust, and helps users make informed healthcare decisions. Moreover, valuable text can improve the website's search engine rankings, boosting its visibility to those seeking reliable medical information.

5. Brand your website

An eye-catching logo and an easy-to-remember slogan are the things that make your medical website design stand out from the competition. They stick in the memory of visitors, so it is easy for them to return to your platform or recommend it to their friends if needed.

6. Improve your website loading speed

According to the 2023 Statista Survey , only 26% of users are willing to wait longer than 5 seconds for a page to load before leaving it unchecked. To boost your medical site loading speed, you should optimize images, reduce redirects and HTTP requests, and improve server performance.

7. Enhance website accessibility

Statistics by the United Nations states that around 15% of the world’s population are people with disabilities. Therefore, when developing a medical app , you should also care for people with visual and hearing impairments or other issues. The ability to enlarge text, contrast colors, video subtitles, and voice search are some of the most important healthcare website design tips that can improve accessibility.



15 Best Medical Website Design Examples

Let's look at the 15 best healthcare and medical office website designs. Each of them has its unique features that distinguish it from the crowd.

1. Zocdoc

Zocdoc serves as a great example of customer-oriented medical website design. One micro-interaction on the company’s homepage demonstrates it in a specific application section.

Zocdoc offers a “Send link” interaction that allows users to type in their phone numbers and receive a relevant application link on their mobile devices. Instead of copy-and-pasting or re-looking at the healthcare website on smartphones, customers obtain a streamlined task completion method.

2. Tia

Considering a visual and branding viewpoint, this website seems warm, inviting, and approachable. Besides, it aligns with Tia’s mission since the healthcare platform for the next generation of women finds its mission in providing empathy and innovation to help women thrive.

That makes such branding attractive to the next generation, represented by Millennials and Generation Z — Tia’s target audience. Thanks to bold, bright colors, this healthcare web design differs from the traditional blue-and-white palette used by multiple healthcare organizations.

In addition, Tia’s images and photos are inclusive and on-brand, while the efficient mix of these two mediums brings a memorable experience. After all, such an approach promotes a playful and casual experience, which allows the organization to be welcoming and provide a professional undertone necessary for each healthcare company.

3. Flutter Health

This medical website connects successfully with its target audience, women. However, instead of falling into existing gender-related stereotypes, Flutter Health takes a bold approach to its web design. Their headline is “Women’s health. Period.” That allows considering the company as a strong, straightforward brand and helps make health data less daunting.

Analyzing the entire healthcare website, the particular tone of communication is persistent. It creates a cohesive and relatable experience for women tired of suffering painful periods.

The “about” section on the Flutter Health homepage is another interesting highlight. This healthcare company pairs blunt copy with statistics to provide its target audience with logical and emotional appeal. What about the content strategy – it remains strong throughout the entire experience.

4. Oregon Health & Science University (OHSU)

OHSU’s healthcare website design efficiently balances two critical tasks: it serves as a navigation source and tells the OHSU story.

Below the banner, users can find the audience-based navigation. The relevant navigation section allows for grouping content depending on audience type. This approach is helpful for the content organization since it provides users with an easy way to navigate.

Besides, OHSU’s homepage contains a section dedicated to its greater mission. This healthcare organization can distinguish its brand from competitors by applying this approach. Although it may be a minor touch, it brings a significant human element to a simple healthcare website.

5. One Medical

This healthcare system website design is cohesive and efficient. For instance, one specific element to indicate is the implementation of a notification banner placed at the website’s top. Thanks to a particular capability, this healthcare company can address messages that can serve as a top-of-mind for visitors. It means that One Medical is proactive, listening, and always ready for help.

6. Kindbody

Kindbody uses third-party validation for building trust. At the bottom of the company’s homepage, visitors will find a section containing quotes from various reputable press sources. Also, this section is followed by another one that highlights patient testimonials and reviews of their experience with Kindbody. Using a healthcare website's relevant “show, don’t tell” approach makes visitors feel more at ease.

7. Smoking Lung

The healthcare web design for Smoking Lung shows how a healthy lung differs from a smoker’s. Besides, it contains some interactive points that allow users to learn more about the lung’s various functions. Although the interaction is quite simple, it conveys a powerful message.

At the same time, this medical website shares an embed code that allows visitors to copy and paste it into their pieces of content. Thanks to the integration with Twitter and Facebook, users can also share it easily on their social media accounts. Of course, Smoking Lung is not a traditional healthcare website, but it represents the ability of digital to educate.

8. Emkiro

Emkiro is a user-friendly and intuitive medical service platform. The website boasts branding details, such as a recognizable logo and encouraging slogan. The organization's address immediately catches the eye, while its year of establishment hints at great experience and professionalism.

The overall design is blue, but the saturated orange button for booking an appointment instantly attracts the users' attention. Visitors can also see four blue blocks with essential information related to services, locations, work hours, new patient info, and contacts.

9. BetterHelp

This extraordinary example of healthcare design impresses with a meaningful logo and vector illustrations. One of the platform's unique features is the statistics of received messages, calls, and video sessions, which are updated in real-time.

Visitors must take a detailed interactive test to choose the right therapist, including personal questions and specialist suggestions. The website also allows users to read reviews and FAQs and find more valuable information in a blog divided into categories.

10. MercyHealth

The website has a vibrant interface consisting of several colorful blocks. In the center, you can see a search bar that allows users to find a necessary doctor, specialty, or medical condition. The platform allows users to register for convenient management of their personal health information. They can also pay bills online by logging into their accounts or as guests.

11. NextCare

NextCare welcomes visitors with three red buttons that offer different types of assistance: Urgent, Primary, or Virtual. After choosing the necessary one, the user is directed to a page with available centers to receive medical services and book an appointment.

Right on the homepage, patients see a lot of helpful information on medical topics. They can join the live chat with a virtual assistant if they have additional questions.

12. NYC Health+ Hospitals

This healthcare website boasts animated visual elements that make it dynamic and attention-grabbing. The list of available services is based on calls-to-action, such as “Talk to a doctor now,” “Log in to MyChart,” “Enroll in NYC CARE,” “Make an appointment online,” and others. This approach guides visitors and motivates them to make decisions.

At the bottom of the website, users can find patient stories, the latest news, and health-living tips.

13. Peter Mac

Since it is a cancer center, the website visuals and slogans highlight its specialization from the beginning. Much attention is devoted to informing visitors about care, health professionals, and research.

Peter Mac offers a convenient step-by-step guide on navigating the website, as well as telehealth possibilities and essential contacts.

14. Royal Adelaide Hospital

The website shows excellent accessibility with large fonts and contrasting colors, making titles legible. Although the design is made in calm colors, the huge red block in the upper right corner draws the visitors' attention. It is devoted to emergency cases. It leads to the page with the photo number and location of emergency departments.

15. Mayo Clinic

Mayo Clinic makes finding information about different diseases and health conditions easy. Users can search for conditions alphabetically or use their symptom checker. The website also has expert content on topics like heart issues and organ transplants.

Other website features allow visitors to make appointments, find doctors, donate, and explore clinic locations with images.

Need the Best Healthcare Web Design for Your Company?

Choosing the right software developer is crucial for a top-quality healthcare website that stands out. The company must have vast experience in healthcare website design and development.

Exoft has built multiple revenue-driving websites for medical organizations. Find some of our healthcare projects below.

Canadian Medical Clinics

Due to the COVID-19 pandemic, the client wanted to secure their business and introduce online services. They also aimed to expand from the Canadian market to Mexico. However, certain payment and verification integrations that worked in Canada were unavailable in Mexico, requiring the team to find alternative solutions.

Exoft successfully completed the project. The achieved results included digitalization of clinic processes, medical staff optimization, improved patient experience, pandemic resilience, and market expansion.

Lab Web Portal

A medical center specializing in sarcoma and other oncology disorders needed a website with third-party systems integration, a user-friendly interface, data protection, and regulatory compliance.

As a result, the client got streamlined and automated processes that eliminated human errors. Moreover, medical staff could focus on patient care instead of conducting technical tasks manually.

Platform for Senior Living

The client's project originated as an idea, posing the main challenge of transforming this concept into a fully functional SaaS platform. This sphere also demanded a high level of data protection and adherence to regulations.

Exoft developed the project from its conceptual stage to a fully operational SaaS platform. The project incorporated automated testing to ensure robust quality assurance, thus enhancing the overall QA process. Although the platform was initially designed for tablets, it successfully transitioned to a mobile-friendly version to accommodate evolving user behavior.

Our professional team can provide everything, from custom UI/UX design services to developing the software solution and creating a digital strategy. All the websites designed and developed by Exoft have:

  • Top-notch website features
  • Clear and intuitive navigation
  • Clean code, good hosting, and enhanced security
  • Appropriate mobile versions
  • Critical business information
  • Integration with social media platforms
  • SEO-friendly
  • Website accessibility.


To Wrap Up

An effective medical website design must follow certain web design rules. They include a user-friendly interface, accessibility, an easy-navigable layout, optimization for different devices, and so on. But such website can’t win without integration with EMR, data security, compliance with medical regulations, high-quality visuals, etc.

If you find it difficult to understand how to improve your website and make it visible in the digital world, contact Exoft. We are eager to do it for you using our experience and top skills.