Bridgestone Survey Mobile App

A survey app for collecting customer data and feedback

«We consider Exoft a partner, not just a vendor»

Client

Bridgestone is a large multinational tire manufacturer. To monitor the market and gather insights from customer feedback, the company required a simple and user-friendly survey mobile app. The application had to help our client get a better understanding of the drivers’ needs and, as a result, improve its products and create more tailored marketing campaigns. The client’s team needed survey app development services to bring this idea to life, so they sent us a request.

Challenge

The client wanted to reach as many customers as possible, regardless of the devices they use. That’s why our team needed to ensure that the application runs seamlessly on various platforms (tablet, phone, laptop) and supports different operating systems.

Features

  • Survey creation

    Allows the client to build and publish different surveys on vehicle-related topics, using simple template forms.

  • Real-time monitoring

    Makes it easy for the client to check responses immediately after users tap a “Submit” button.

  • Customer segmentation

    Lets the client group all users based on numerous criteria (e.g. device, vehicle type, car park).

  • Multi-factor authentication

    Requires two-step verification of a user identity to help the client ensure reliable system security and data protection.

  • Stats & reports

    Automatically generates reports based on the collected data; shows survey results on convenient dashboards.

  • Data export

    Allows the client to export survey results into several formats (e.g. Excel, PDF, Google Sheets).

Scope of work

The client hired several teams to work on this project. Every team was responsible for a separate product development phase. Exoft played a central role in the process since our task was to write code and provide some other related services:

  • Baseline evaluation
  • Information architecture
  • User flow mapping
  • Front-end development
  • Back-end development

Technologies

Entity Framework

C#

Microsoft Silverlight

MVVM Light Toolkit

SQL Server

WCF

LINQ

Telerik

Solution

We developed an easy-to-use cross-platform application that met all client’s requirements. It allowed the client to launch a large-scale survey as a part of its long-running marketing program. As a result, the client’s company received the following benefits:

  • Additional source of customer data

    With the help of the application, the client managed to gather a large amount of data about customers’ vehicles and tires fitted on them.

  • Comprehensive market analytics

    The survey app allowed the client to get analytical reports about vehicles from each car park and about its target market in general.

  • New marketing opportunities

    The information and feedback collected via the app helped the client to spot new marketing opportunities and grow its customer base.

  • Communication channel

    The survey app simplified the process of reaching customers by creating a two-way communication channel between them and the client.

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Get in Touch

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Alex Shepeliuk

Consultant