Bridgestone Survey Mobile App

A survey app for collecting customer data and feedback


Bridgestone is a large multinational tire manufacturer. To monitor the market and gather insights from customer feedback, the company required a simple and user-friendly survey mobile app. The application had to help our client get a better understanding of the drivers’ needs and, as a result, improve its products and create more tailored marketing campaigns. The client’s team needed survey app development services to bring this idea to life, so they sent us a request.


The client wanted to reach as many customers as possible, regardless of the devices they use. That’s why our team needed to ensure that the application runs seamlessly on various platforms (tablet, phone, laptop) and supports different operating systems.


  • Survey creation
    Allows the client to build and publish different surveys on vehicle-related topics, using simple template forms.
  • Real-time monitoring
    Makes it easy for the client to check responses immediately after users tap a “Submit” button.
  • Customer segmentation
    Lets the client group all users based on numerous criteria (e.g. device, vehicle type, car park).
  • Multi-factor authentication
    Requires two-step verification of a user identity to help the client ensure reliable system security and data protection.
  • Stats & reports
    Automatically generates reports based on the collected data; shows survey results on convenient dashboards.
  • Data export
    Allows the client to export survey results into several formats (e.g. Excel, PDF, Google Sheets).
bidgestone mobile survey app

Scope of work

The client hired several teams to work on this project. Every team was responsible for a separate product development phase. Exoft played a central role in the process since our task was to write code and provide some other related services:

Our services

  • Baseline evaluation
  • Information architecture
  • User flow mapping
  • Front-end development
  • Back-end development


  • C#
  • WCF
  • Microsoft Entity Framework
  • Microsoft SQL Server
  • MVVM Light Toolkit
  • Telerik
automotive mobile app


We developed an easy-to-use cross-platform application that met all client’s requirements. It allowed the client to launch a large-scale survey as a part of its long-running marketing program. As a result, the client’s company received the following benefits:

  • Additional source of customer data
    With the help of the application, the client managed to gather a large amount of data about customers’ vehicles and tires fitted on them.
  • Comprehensive market analytics
    The survey app allowed the client to get analytical reports about vehicles from each car park and about its target market in general.
  • New marketing opportunities
    The information and feedback collected via the app helped the client to spot new marketing opportunities and grow its customer base.
  • Communication channel
    The survey app simplified the process of reaching customers by creating a two-way communication channel between them and the client.

Ready to start a project? Don't wait a day.

Our consultants will help you to supplement your team or build a high-quality mobile/web app from scratch.

Book a meeting

Get in touch

Send us a message and we’ll get back to you shortly

Alex Shepeliuk
Contact Person