Custom CRM Development

We help businesses elevate their sales figures through more efficient customer relationship management. Rely on our CRM software development services to streamline sales workflows, improve conversions with personalized offerings, and get a 360-degree view of customer interactions.

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Improve your sales performance with a custom CRM solution

More and more companies turn to CRM systems, recognizing the critical role of meaningful customer relationships in boosting business profitability. The global CRM market is forecast to grow to $157.53 billion by 2030, doubling from $71.06 billion in 2023. Here’s why investing in CRM software development is a savvy decision.

ROI can be expected for every dollar companies invest in a CRM platform.
of top leaders in a recent Deloitte's survey named CRM solutions as a key factor for enabling their business strategies.
boost in total sales can be expected by companies that implement data-activated marketing.

Our CRM software development services

With over a decade of experience providing software development services, we have refined our tech expertise and gained valuable business insights. Whatever your CRM-related needs are, rest assured our team can effectively address them.

Custom CRM software development

We can create a custom CRM system from scratch, tailoring it to your sales and marketing processes. From gathering and refining requirements to release and further maintenance — our team is well-equipped to handle all technical aspects of your CRM software development project.

CRM implementation

Our CRM development services cover the go-live stage. We’ll deploy your CRM solution for everyday use in your company. Our team will also take care of all essential integrations with third-party applications, migrate data from legacy systems if necessary, and run staff training sessions.

CRM customization

Our CRM development company can customize a third-party CRM solution to maximize its value for your business. We will modify or add new functions to match your needs and processes, automate tasks, and seamlessly integrate your CRM platform with other software your team uses.

CRM business process automation

As part of our CRM development services, we can automate key workflows and tasks related to customer interactions and relationship management. This covers sending follow-up emails, tracking leads, updating customer records, moving leads through a sales pipeline, and more.

CRM development for mobile

The web-based custom CRMs we build always have responsive designs and adapt to different screen sizes and resolutions. Our team can also create a mobile app that provides access to your CRM platform and leverages smartphone features like cameras, GPS, and contact lists to enhance CRM functionality.

CRM migration

Our CRM software development company can help you smoothly migrate from one CRM platform to another. We’ll handle the preparation, data transfer, workflow migration, and testing — all while securing your information and continuity in your customer relationship management processes.

Our expertise

You can boost customer satisfaction and bolster sales outcomes with custom CRM functions tailored to your company’s workflows.

Lead generation

A robust CRM platform consolidates all your lead info so that the sales and marketing teams can access it easily. It can also score leads, track interactions, automate lead nurturing through targeted emails, and more. This functionality will increase your conversion rate and, ultimately, drive business growth.

Contact management

Managing and maintaining a comprehensive database of customers and prospects is a typical challenge for many businesses. A custom CRM solution can address it by efficiently centralizing and organizing all customer information along with communication history, as well as updating details as necessary.

Sales automation

A custom CRM system streamlines the sales process, ensuring that your team prioritizes high-value leads. Based on your needs, we can build functionality to send intro emails, schedule follow-ups, automate the movement of leads through the sales funnel, update their statuses, generate personalized proposals, and more.

Marketing automation

A high-quality CRM solution can automate your marketing tasks and speed up the time spent on them. Our team can build features that segment leads and customers based on their preferences, track customer behavior across touchpoints, map the customer journey, coordinate marketing campaigns across different channels, and more.

Analytics and reporting

With top-notch custom CRM, you’ll easily get valuable insights into customer behavior, sales performance, campaign effectiveness, and overall business operations. This information will help you assess your company’s sales strategies, understand customer preferences for targeted marketing, and identify areas for improvement.

Customer service

A custom CRM is your key to better customer service and an upswing in overall customer satisfaction. We can develop ticketing management features to organize and prioritize service requests, integrate your CRM with knowledge bases for quick access to relevant data, set up customer self-service portals, and more.

With our CRM software development services, you’ll get:

Features matching your processes

Streamlined workflows & tasks

Centralized customer data

System scalability & flexibility

Improved customer relationships

Advanced security & compliance

Close more deals by enhancing customer relationships with a custom CRM solution!

We’ll smoothly guide you through every stage of a CRM software development project, delivering a top-notch solution that fits your needs perfectly.

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CRM platforms delivered by our team

Building an AI-driven CRM solution

Our team built this state-of-the-art CRM solution for an innovative US-based startup. Its main goal was to enable value-based sales at scale, helping sales reps close more deals. Key features included creating personalized questionnaires for discovery calls, transcribing calls into text notes, qualifying leads, and generating proposal presentations automatically. The three-year-long project started with an MVP stage to test the idea and evolved into a full-fledged CRM platform that now helps numerous businesses win customers.

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Migration and further upgrades of a CRM platform

We smoothly transitioned the client’s CRM platform from a desktop version to a multi-tenant SaaS solution without disrupting business operations. Post-migration, we built a series of new features to meet evolving user needs. As a result, the client received a cutting-edge CRM system that empowers customer-centric service. The system actively measures customer engagement, unifies communication across channels, provides data-driven insights into customer experience, and enhances account management.

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Testimonials

Since 2013, we have provided expert software development services to 100+ businesses worldwide, from the US and Canada to Western Europe and Australia. With over 500 successfully completed projects, we've gained the trust of companies across various sectors, including healthcare, logistics, and fintech.

What sets us apart as a reliable custom CRM development company is our commitment to delivering outstanding results. We go beyond technical aspects, delving into the business context behind each project. Our goal is to help clients succeed with innovative CRM solutions aligned with their strategic objectives.

This holistic and result-oriented approach, coupled with our high quality standards, is reflected in the positive testimonials we receive from clients.



«Exoft offers a talented and dedicated team that has successfully helped expedite the development process.
They have proven to be reliable and accommodating, easily adjusting their workflow to match project requirements.»

Slava Ceornea, CTO at Logiplan

Slava Ceornea, CTO at Logiplan

Our values

Innovation

As a leading CRM system development company, we embrace a value of continuous innovation in all aspects of project delivery. Our team knows that effective customer relationship management is not just about the company’s efforts but also about technologies. That’s why we build top-notch custom CRM solutions that redefine how businesses connect with customers. Choose us as your trusted partner on your CRM software development journey to build stronger and more meaningful customer relationships with the power of innovation.

Agility

Being an experienced custom CRM software development company, we recognize the importance of agility. We believe in staying flexible, ensuring that your custom CRM platform matches your requirements and can easily adapt to changing market conditions. Our agility also shines when it comes to CRM development cost, as it allows clients to get a high-quality CRM solution at an affordable price. Whatever your request, we guarantee a responsive development process that will keep pace with your business growth and customer needs.

Expertise

Exceptional expertise in CRM software development services makes our company stand out among other providers. Our team includes skilled tech professionals who have built numerous custom CRM solutions, helping companies grow their profits with more efficient customer relationship management. We invest in continuous learning to ensure our team has the latest CRM software development expertise. So, we can guarantee that CRM platforms built by our experts incorporate the best industry practices and innovations.